About Us

About Us

Masooma Foundation is a registered Section 8 not-for-profit organization dedicated to walking alongside individuals, couples and families at every stage of building a family.

Why We Exist

Why We Exist

We believe everyone deserves trusted information, education and a caring support system throughout this journey. By bringing together evidence-based resources, peer communities and expert guidance, we help individuals and couples make informed decisions and move forward with confidence and hope.

Our Story

Our Story

Masooma Foundation was born from a deeply personal journey of love, loss, resilience and hope.

Established in loving memory of our daughters, Zehra, whom we lost during the second trimester in 2021, and Masooma, who was born sleeping in 2026, the Foundation is shaped by lived experiences of fertility challenges, pregnancy, loss and healing.

Because every life begins with hope.

Read Our Full Story →

Our Mission

🎯 Our Mission

To support individuals, couples and families throughout the reproductive journey by advancing reproductive, maternal and fetal health through education, awareness, advocacy, research and community engagement. Across every stage—from trying to conceive, pregnancy care, high-risk pregnancy, pregnancy loss and pregnancy after loss—we provide trusted information, evidence-based resources, compassionate peer communities and expert guidance, recognising that healing takes more than medications and injections.

Our Vision

🌅 Our Vision

A future where every couple is empowered to navigate the reproductive journey with confidence; where the financial and emotional toll of fertility treatment is openly acknowledged, not silently endured; every pregnancy is supported through education, awareness and timely intervention; preventable stillbirths and adverse pregnancy outcomes are reduced; and every family experiencing pregnancy loss or stillbirth is met with compassion, dignity and hope.

Our Values & M.A.S.O.O.M.A

M — Mercy

We lead with empathy and dignity.

A — Acceptance

We honour every reproductive journey.

S — Safety

We provide safe, evidence-based support.

O — Optimism

We believe in healing and possibility.

O — Openness

We support all individuals, couples and families.

M — Morality

We act ethically and transparently.

A — Alliance

We work with communities and experts to create impact.

Join Us in This Journey

Your support helps us walk alongside individuals and couples across the reproductive journey; from trying to conceive, through pregnancy and loss, to healing and hope beyond it.

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